So today we received this brief that by all means is of epic proportions in PowerPoint. Imagine reading the Lord of The Rings in PPT, complete with what at best can be described as little diagrams of Aragorn’s war strategy. Sort of like the experience I had today. (Just another day in advertising, sigh!)
I have no bloody clue why they’ve got to call it a brief if they at-gunpoint-undernocircumstances-nonnegotiable have to make it so long. And the way that small scroll bar defies gravity…painful! Makes you want to ask ‘what’s your bloody point?’ Cause I’m galaxies away from THE POINT! So help me.